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On whether you should offer both a native app & mobile website

Pretending that you can’t is sort of like pretending that a retailer that once sold primarily via catalogue can’t and shouldn’t sell via the internet too.

From the Ecounsultancy article Native apps versus mobile website: three simple rules A great read on why this isn’t an ‘Either-or’ matter, what you need to consider for each and how, if it makes sense to offer both, you should do so.

Image source: www.flickr.com/photos/dsevilla/135062825

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