There are a number or reasons why I can’t and don’t want to be spending ages on getting something to market, one of the primary ones being opportunity costs.
There is a great article on Harvard Business Review called When Should You Quit Your Day Job? and it sums it up perfectly. First, the definition:
If you are working to start venture X, you cannot be working on venture Y at exactly the same moment, and Y, potentially, could be a far better idea. In business, this is known as an “opportunity cost” — the cost of not pursuing other opportunities.
It’s one of the constant factors that loom over you and though I am very aware of this, particularly as we’re working on three products, it’s the other alternative form of opportunity cost that I am more concerned with:
…you also want to recognize another form of opportunity cost: the price to be paid for not acting right away — someone else might conceive and implement your idea. And the price to be paid for inaction — you might spend the rest of your life in a job you hate, or miss a great opportunity to make an once-in-a-lifetime contribution.
It’s the latter that drives me. I want to see our products alive and breathing. They solve a problem for us and ending up using someone else’s version of what we could have launched… I’d kick myself bruised.
Tomorrow – Day 105 | “You really love what you do, don’t you?”
Image source: www.flickr.com/photos/donnagrayson/195244498
