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Day: November 16, 2010

Understanding and utilising the lifecycle

November 16, 2010

No matter what industry you are in your customers/users will go through a certain lifecycle with regards to your product or service, starting from being completely unaware of it, to e.g. considering buying/using it, to purchasing it and needing support after the purchase.

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Why you should write every day

You probably think you have nothing to write about but once you start it gets hard to stop. Honestly. Writing is an incredibly important skill at all levels. By writing every day you reflect on things in a different and clearer way and you become better at expressing yourself. If you haven’t tried writing every day, give it a try for 30 days to begin with. I did it every day of 2012. Seth Godin has done it for years and swears by it.