Hi, I’m Anna
I'm a Swedish UX designer, speaker, & author, helping individuals, teams & companies with User Experience & storytelling
Experiences are stories. Every story matters.
On the other end of every computer, smartphone, tablet, TV, smart speaker, other device or service there’s a person with a specific goal in mind. They have their own backstory, a story about right now and a story they imagine about the future. All of which impacts their experience. How your brand, product or service fits, shapes and becomes part of people’s story and life is something that needs to be defined and designed.
That’s one of the things I can help with.
I've written a book for O'Reilly. It's called
'Storytelling in Design'
It's a practical guide that shows you how storytelling can make a powerful difference in product design. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences, as well as how you can use storytelling to get buy-in, and for improving you presentation skills.
How I can help you, your team & company
UX Leadership & Design Ops
If you're in a need of a Head of UX or design ops leader then I can help. Or if you need an interim leader to look after the team, or help with connecting UX design to the business, increase buy-in, defining and implementing processes, leading projects etc.
Hands-on UX work
I still do the hands-on work that's involved from before a project kicks off to after it's delivered, be it research, strategy, IA, product design, testing and optimisation, and can be your one UX-er or help lead your team.
Advising
Whether you're s startup, individual or company I'll work with you to provide practical, tangible and actionable recommendations that takes the bigger picture into account. It can range from a one-off session to an ongoing engagement.
Training & Workshops
I provide out of the box as well as custom made training, masterclasses and workshops - either pre-recorded, live streamed or in person. They are suitable for individuals, teams and organisations, and cover everything from foundational UX training to honing in on specific areas, as well as storytelling and presentation skills.
Public Speaking
Be it a talk or a workshop I put great emphasis on defining and developing the right story for your event's audience. My presentations are highly visual with the right balance of text to ensure my sessions are engaging and include actionable outcomes that the attendees can apply to their work the very next day.
Mentoring & Coaching
Whether your company lacks someone who can mentor and look after the UX/ design team, or you're seeking outside mentoring or coaching in addition to what you have, I'll work with you over a set period of time on the areas we define.
Have you read these?
How Our 7-year Old Used a Storyboard To Plan Out Her Show
Yesterday as we were having a slow morning together as a family for our youngest’s birthday, our eldest showed me
Do you dare to share, and do you invite sharing?
The other day I came across a ghost. Here is that story and a few things it made me reflect upon when it comes to communication.
Don’t judge a book too much by its covers
The best books aren’t always the newest ones. Or the ones with the fanciest cover. Some of the best books
Companies & brands I've worked with & for
These are some of the amazing companies I’ve worked for:
Skånetrafiken, CreateTOTALLY, Bugaboo, Sunshine,72andSunny, Pernod Ricard, Unmind, BBC Sport 2012, Massive Interactive, Leo Burnett, Alliants, Albion, AKQA, BBC News, Agency Republic, Work Club, Dare, EzGov, Rambøll Management, Haburi.com, Yahoo! Denmark
Whilst working for them I’ve worked with some of the world’s leading brands:
Google, AXE, Marks & Spencer, BBC Sport, Ballantines, Max Factor, Tropicana, Danone, Augustinus Bader, Huawei, AEG Presents, Barclays, Sony Ericsson (now mobile), Compare the Market, ITV Media.
Let's talk about a
Storytelling Session
Does your team need help with how to present with impact and reach the outcomes they're after when it comes to selling in work, findings, and what they stand for?
If so tell me about your needs and we can talk through a custom or out-of-the-box training session.
Where I've spoken & given workshops
Some of the conferences and meet-ups I’ve spoken and given workshops at are:
SXSW, UX Lisbon, Generate London, UX London, Euro IA, Websummit, MOBX, Reasons:London, Webbdagarna, UX Ireland, CXL Live, inOrbit, Agile Scotland, DXN Nottingham, Funkas Tillgänglighetsdagar, Amuse, Conversion Hotel, Mobile UX London, UX In The City Oxford, Geek Girl, UCD, ClickSummit, Design & Banter, Bulgaria Websummit, UX Lausanne, Digital Dumbo, and Cambridge Usability Group.
I'm partial to & also run
UX fika
‘Fika’ is a Swedish word which means to have a nice break over a cup of coffee and cake (or something else), but it’s more than that. It’s a way of life where you make time for what and who that is important to you.
With UX fika I aim to provide bite size learning and inspiration that you can fit into your everyday life. A nice little break in your day to look forward to. I’m also about to launch the UX Fika Podcast. Follow along on Instagram and sign up to the newsletter.
